Business of luxury Goods

Discover what makes luxury businesses different from traditional brands through an immersive experience in Milan. Students explore how leading Italian companies combine heritage, craftsmanship, innovation, exclusivity and global strategy to create lasting brand value across industries such as fashion, automotive, jewelry, yachting and hospitality.

Program Type

Industry Experience

Age Range

13 – 18

Duration

2 Weeks

Program Experience

Combines business workshops with exposure to Italy's luxury ecosystem and the strategies behind premium brands.

Key Areas

Luxury branding, leadership, finance, positioning, international expansion, customer experience and entrepreneurship

Locations & Registrations

Milan Immersive Learning Experience View Dates & Register →