Program Overview
The Italian Design & Innovation program immerses students in Italy’s world-renowned design culture, focusing on creativity, problem-solving, and innovation. Participants learn to approach design thinking from concept to prototype, integrating modern techniques and responsible AI-assisted ideation. The program combines workshops, applied projects, and site visits to foster a hands-on understanding of Italy’s design excellence.
Program Highlights
- Interactive design thinking workshops with applied outputs
- Fundamentals of product and industrial design
- AI-assisted ideation for creative problem-solving
- Concept development and prototyping at the introductory level
- Final project presentations that showcase innovative design solutions
- Visits to design studios, museums, and creative hubs
Program Modules
1. Italian Design DNA & Case Studies
- Study the history and influence of Italian design
- Analyze successful design projects and their global impact
2. Design Thinking & Problem Framing
- Learn structured problem-solving approaches used in design innovation
- Develop skills to identify, define, and address design challenges
3. Concept Development & AI-Assisted Ideation
- Apply AI tools responsibly to assist in creative thinking
- Translate ideas into feasible design concepts
4. Prototyping Basics
- Understand materials, form, and functionality in prototype development
- Build concept-level models to test and iterate solutions
5. Final Project: Design Proposal & Pitch
- Create a complete design proposal incorporating research, ideation, and prototyping
- Present your project to peers and instructors for feedback
Accommodation & Tuition
Residential Program
- Accommodation: 3–4 star hotels or student residences (subject to availability)
- Full board: Breakfast, lunch, and dinner included
- Tuition: fees may vary based on optional services and duration
Two Week Experience - €6062.50
July 5 – July 18, 2026
Day Program
Two Week Experience - €3562.50
July 6 – July 17, 2026